JUST B is all about investing in diversity, equity, and inclusion. Using thoughtfully-designed programs JustB helps individuals, teams and organizations to excel in this area.

I did a complete rebranding of the brand JUST B. A new iconic logo, a new color palette, new illustrations and imagery. The refreshed brand is recognizable, accessible and positive. It aims to put a smile on peoples faces.

I also translated the new look and feel towards a complete redesign of the website, completely rebuild from the ground up. I incorporated video and animations in the website design to make it really come alive.

The two sub labels 'Multiply the Pie' and 'Beyond the Labels' are smartly distilled from the main logo JUST B.