LFE is one of the biggest wine importers of The Netherlands.

In 2014 I was responsible for the complete rebranding of LFE. I developed a new logo, nicknamed ‘the tulip’ that resembles both a glass of wine and a Dutch Tulip.

In 2021 I was asked again to think about a new corporate strategy, pay-off and look and feel. This leaded to a new positioning: Great Wines. Happy People.
In the same project new sublabels were developed and a brand new website.